Crosby does a ton for promoting hockey in Pittsburgh, down to putting sticks in kids' hands, so on a base level he's been instrumental in pushing hockey in the US. It doesn't really matter what his personality is like in terms of advertising/promo, he's creating an army of next-gen hockey fans in his program.
McDavid can never have that same effect because he's not on an American team.
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Re: Hockey Media - nationally televised NHL games next year (in the US)
From: (Anonymous)McDavid can never have that same effect because he's not on an American team.