No, it's the fact that this use of it obscures the fact that brown and black people use it to make fun of whiteness (not just a particular boring individual), and that white people using it in the way that they do are positioning themselves like they aren't a part of what's being made fun of. It's like, white people making fun of whiteness like they aren't white themselves.
Re: Hockey Media - nationally televised NHL games next year (in the US)