And how much higher is the standard of hockey in the KHL than the UK? I mean, it'll be interesting to see how the Devils do against Medvescak Zagreb in August, but I can't imagine there'll be a lot of appetite for showing up to watch your guys get their asses handed to them week in week out when there's no long term / built in loyalty already.

It'll be a logistical nightmare scaling up from a maximum of a few hours coach ride to regularly flying out to Eastern Conference games - I can't even think how away game travel / transport costs would work (Vladivostok-Khabarovsk-Beijing must play a lot of back-to-backs, I guess).