I think some of the core players there really like the anonymity that comes with living in Tampa and have pretty quiet or low-key personalities (including Stamkos) so maybe the team doesn't want to force them into making dumb videos like the Habs do if they wouldn't be into it? but they have literally NOTHING in terms of off-ice content and it's kind of frustrating. This year's showtime series was the most behind the scenes stuff I've ever seen for them :/