#24 – Not Sure If Serious or Playing Dumba

[dekedangle_rpf_mod]

This is the twenty-fourth post of Deke Dangle RPF Anon, a community for all your ice hockey anon meme needs.

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Comments

Re: Fandom Venting

[(Anonymous)]

da

I would be watching any other SCF match-up, but I just don't want to watch the Pens any more than I have to (i.e., when they're playing my team), and clearly my hatred only fuels the teams I dislike. I'm not going to stand between Thornton and his Cup. But I doubt Pens-haters all happen to have Nielsen boxes.

Re: Fandom Venting

[(Anonymous)]

Aren't Nielsen boxes supposed to be a representative sample? The point isn't whether or not all Pens haters have Nielsen boxes.

Re: Fandom Venting

[(Anonymous)]

They're supposed to be, but they're really not.

Re: Fandom Venting

[(Anonymous)]

Honestly, these days the entire Nielsen system is kind of broken. It just doesn't work very well when a lot of people are streaming things, time-shifting things, etc.

That's why "old people" shows like the 80th season of NCIS do so well - because the Nielsens are, for the most part, still accurate for those over the age of 50. Just not so much for anyone below that.

Re: Fandom Venting

[(Anonymous)]

na

Yep. I don't have a cable subscription, and I know quite a few other people around my age who are the same way.

Re: Fandom Venting

[(Anonymous)]

I think Nielsen at least for TV is also taking into account the more popular streaming options now, but I have to think that for sports and how much unofficial streaming goes on, it's a lot harder to measure the changes. On the other hand, I hear a lot from people who have cable just to watch sports, so maybe it's not as inaccurate as it may be to only measure TV audiences for sports.

For the SCF so far at least, the first game went up against a much more watched NBA playoff game. The second one was on NBCSN, which is apparently only part of the more expensive cable packages. Those things surely didn't help.

Re: Fandom Venting

[(Anonymous)]

I don't remember any details, but I think Nielsen has a metric for Twitter activity right now. And obviously if you watch on something like the nbcsportslive website, they can see who watched, how long they watched, etc.

Re: Fandom Venting

[(Anonymous)]

They can and use it for their internal metrics, but it doesn't actually count for ratings. I mean, I'm sure playstation knows that I've been watching a lot of hockey, because I got Vue just for NBCSN. That doesn't mean that my views actually count in officially released viewer numbers.

Re: Fandom Venting

[(Anonymous)]

ayrt

Where it helps is with the 18-35 age group shows. That's who advertisers want, and their favorite shows will almost never look good on Nielsen. So now there's another thing networks can use to sell things that couldn't air on CBS.

Re: Fandom Venting

[(Anonymous)]

If you don't have a Nielsen box, you don't count for TV ratings. That's all I meant. If Nielsen boxes were only distributed to people who hate the Pens enough to avoid watching them in the SCF, then the theory that ratings are down because people find the Pens annoying might hold water. But that seems unlikely.

Re: Fandom Venting

[(Anonymous)]

da

yeah, I think hard core sports fans tend to overestimate how much impact they have on ratings and marketing. That sort of thing is built on the casual fan.